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Carol May Named One of the ‘Top Women in Grocery’

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By: Sean Moloughney

Editor, Nutraceuticals World

Progressive Grocer has added Wisdom Natural Brands, Gilbert, AZ, president Carol May to their list of Top Women in Grocery for 2013. The Top Women in Grocery award recognizes the integral role women play across all areas of the retail food industry. Recipients are female movers and shakers who have demonstrated outstanding leadership and influence in their companies and the industry, and have been involved in their communities and related philanthropic activities.
 
As president of Wisdom Natural Brands, Ms. May oversees strategy, operations, finance, sales, marketing and branding for the company. She has been integral in moving Wisdom Natural Brands from a small Arizona company to a multi-million dollar international brand that competes with conglomerates in one of the hottest categories in the food industry.
 
A privately held, international company, Wisdom Natural Brands’ SweetLeaf products command more than 40% share of sweetener sales in natural food stores. Ms. May also led the brand’s expansion from natural stores into mainstream groceries.

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